Brianna Leever
May 2, 20231 min
Updated: Mar 5
In this episode we dissect Lululemon’s Community - or at least what we can find of it. Lululemon has long been celebrated for its community-centric retail strategy and makes no mistake, they are a shining example of in-person community activation through events. But if you’re looking to find a clear centralized community to activate members and elevate instructors, especially online, you’ll be looking for a long time. Learn about Lululemon’s community design and tour the virtual spaces that today make up a fragmented community experience.
Bri Leever // Brand Community Strategist at Ember
The place for go-getter community entrepreneurs building community-powered businesses.