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Lululemon’s Robust, but Confusing Community


In this episode we dissect Lululemon’s Community - or at least what we can find of it. Lululemon has long been celebrated for its community-centric retail strategy and makes no mistake, they are a shining example of in-person community activation through events. But if you’re looking to find a clear centralized community to activate members and elevate instructors, especially online, you’ll be looking for a long time. Learn about Lululemon’s community design and tour the virtual spaces that today make up a fragmented community experience.


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