Question 1

What is a brand community strategist?

Accepted Answer

A Brand Community Strategist partners with an organization to assist in launching a community or to assist the leading the community through significant change.

At Ember, I partner with organizations that want to take the first step to becoming community-led. I partner with the community manager to create a high level vision for what the community could be, create an iterative launch plan, and set up one centralized home where all of the community experiences will happen.

Read more about my work on the About page.

Question 2

How do you work with clients?

Accepted Answer

When we partner with clients, we have a set list of seven deliverables that guide our work on the project. The deliverables are as follows:

Community Ecosystem Map
Together we brainstorm and craft a diverse ecosystem of interactions for your community. You'll get a vision for how a variety of different interactions can support your three main call to actions within the three pillars of community: events, conversation, and content.

Community Onboarding Flow
Get clarity on exactly how, when, where, and why members join your community. You'll understand exactly how all of your systems work together to create a seemless onboarding experience for your members.

If automations could make your life easier, we'll map those here too. You can always get automation services as an add-on.

Onboarding Copy
We'll equip your team with sample onboarding copy adjusted for your brand voice and values, and customized according to your onboarding flow.

Community Platform setup, layout, and permissions
We'll set up your community platform with a strategic layout and all the correct settings and permissions you need to host all of your community experiences.

Community Copy
We'll provide sample copy adjusted for your brand voice for your community pinned posts, FAQs, community guidelines, and more.

Launch Plan + Checklist
We'll work together to create a strategic launch plan to kick off and iterate your community over time.

We'll also send you a final checklist before you send invitations as well as a helpful list of "how-to's" for adjustments you might need to make in your community in the future.

Final Audit
This is a final review of the community before you press go. We'll review the onboarding experience, permissions and layout, and review all of your messaging to make sure it's crystal clear to new members.

Complimentary Calls
For smaller projects, we will have a set number of calls where we assess and review deliverables together as they are completed. For longer projects lasting more than 6 weeks, we have a weekly call to review the deliverables that were completed in the last week and agree on the deliverables being worked on that following week.

Pricing
To get a pricing quote, sign up for a discovery call to help us understand the scope of your project.

Question 3

How much does a project cost?

Accepted Answer

Pricing ranges depending on the scope, value, and impact of the project at hand. Set up a discovery call to share more about your project and get a quote.

Question 4

Do you have a podcast?

Accepted Answer

Yes! Catch me the Dear Bri, podcast!

Question 5

What ongoing resources do you provide for community managers?

Accepted Answer

Join the program for Fractional Community Managers:

I put out a lot of free content around what I'm learning in community building on my blog and on youtube. Not all of it will pertain to you, but there's some gems in there.

I run workshops in a quarterly rhythm for community managers with varying topics, these can be very helpful for assisting your strategy for continuing to grow your community. Sign up for the newsletter to be alerted when a new workshop is coming soon.

And finally, I have one-off consulting calls that I've found work great for follow-up if you ever need to brainstorm, feel stuck, or just want some strategic advice.

Question 6

How do I know I'm ready for an all-in-one platform to host my community?

Accepted Answer

I wrote about 5 signs that you community is ready for a centralized community platform here!