EMBER
Your guide to community-led growth
Community doesn't have to be a mystery.
We partner with purposeful brands who want to transition from product-led to community-led growth. Our best clients:
-
Foster a strong connection with their customer
-
Are ready for a centralized hub for their community activity
-
Have a community manager or a plan to hire one
Who we work with
OUTCOMES OF COMMUNITY-LED DESIGN
Imagine your customers taking action to grow your brand with you
1. GROWTH
Prompt and reward advocates to share your brand with new customers.
.png)
77% of consumers reported they are more likely to purchase from friends or family than any other channel.
Create a centralized hub to hear from your customers and understand their motivations.
.png)
2. BETTER MARKETING
Clarify your target market and find the messages that motivate them.
3. BEST PRODUCT
Co-create your product with your most loyal customers from faster feedback loops.
Build a remarkable product that your customers will share with their networks.
COMMUNITIES WE BUILT
Community Tours
MEET YOUR
GUIDE
I understand what it's like to feel overwhelmed by the many different pathways to building community. But after seven years of working in community design, I have the tools and experience to demystify the community framework that will grow your brand.
My greatest superpower is my generalist skillset. I partner with you to architect a strategic framework for your community, but I also set up the nitty gritty things like automations that will take the migraine out of your community operations.
I've seen the transformation that happens when companies move from customer-centric design to community-centric design. If I'm speaking your language, don't hesitate to get in touch and share more about what you want to build.
THE COMMUNITY KICKOFF PLAN
We implement the plan over the course of four to nine months.
Advocate Readiness Consultation
Advocate Readiness Consultation
Advocate Readiness Consultation
Advocate Readiness Consultation
Advocate Readiness Consultation
STEP 01
Readiness Consultation
Not everyone is ready to become community-led with a community framework and launch. We take time to assess your brand vision, culture, customer base, and metrics to see if we are good fit for where you're at.
STEP 02
Community Architecture
During this stage, we craft your high level community ecosystem and build your community space. We integrate habit formation to craft progressive rewards, the onboarding experience, and launch plan.
STEP 03
Kick off the Community
In this stage, we partner with your community manager to implement the first iteration of the community. We set your manager up with the tools to kick off and a roadmap to grow membership and engagement over time.
FREE
