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Writer's pictureBrianna Leever

How do I deal with potential conflict in my community that I can see coming? with Carrie Melissa Jones, CEO of the CMJ Group




In this episode, we’re hearing from Hesitant in Honolulu. Our letter today deals with a sensitive subject between two community members and the question of whether to take a proactive approach or not to try to control the potential conflict.


To better help Hesitant in Honolulu, I invited Carrie Melissa Jones as my guest expert. Carrie is an award-winning community builder, author, social scientist, and consultant who has worked with large enterprises, foundations, non-profits, and leading brands like Discord, Nike, Google, Microsoft, and Airbnb. So, she definitely has the experience and the hard-earned wisdom for the job.


So, tune in for practical ways to stay ahead of any potential conflict, a new way of thinking about competition and community, and so much more.



In this episode:


(03:27) Drama at dinner

(07:03) Clear is kind and the permission to trust your intuition

(11:49) The communitea: Hesitant in Honolulu’s letter

(13:51) How to proactively approach potential conflict in your community

(19:51) Community mantras

(22:12) Revisiting and reassessing your community values

(25:42) Competition or community?

(32:41 ) Proactively having the hard conversation

(35:31) Building community is work worth doing


Resources Mentioned:


❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

💛 Join Ember. The place for go-getter community creators building community-powered businesses.


Noteworthy quotes


When people stop making progress in a community, that is when engagement stalls. And similarly with you as a leader, if you as a leader stop making progress with the community, then interest often wanes, progress stalls, engagement drops.“ - Carrie Melissa Jones


There will be conflict. Your values should encapsulate how you support your members through that conflict as well.“ - Bri Leever


Watch the episode on YouTube:




Carrie Melissa Jones

Carrie is an award-winning community builder, author, social scientist, and consultant who has worked with large enterprises, foundations, non-profits, and leading brands like Discord, Nike, Google, Microsoft, and Airbnb. She is the CEO of the CMJ Group, Founding Partner of CMX, and co-author of "Building Brand Communities" with Charles Vogl.

🖥️ Website


Bri Leever

Bri got her start building a community and growing it to a multi-million dollar revenue stream for a social enterprise in Portland, OR. Now, she supports folks used to running their business on content, coaching, and consulting to create their community offer. She's a Community Strategist by day and a Campervan host by night on the Big Island of Hawaii and you'll usually find her on, in, or under the water.


📹 Youtube


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*Dear Bri is produced by Ideablossoms.


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