Where should Community live in an organization?
I have invited some of the brightest community professionals to discuss where a community should live in an organization and why.
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- 2 min
From Aspirational Marketing to Community-led Marketing
My community story began at a founder-led company with a strong mission and an even stronger story.
- 4 min
The Whats, Whys, and Hows of Community Consulting
Author's note: This article was first published in my newsletter, By the Fireside. Sign up for my mailing list and be the first to hear...
- 2 min
3 More Myths About Building a Brand Community
A few months ago, I wrote an article called 7 Myths About Building a Brand Community. Many people make assumptions about communities,...
- 3 min
Why you should move your community off of Slack or Facebook
One of the most common questions I get, especially from brand managers and thought leaders who are new to the community-building journey,...
- 3 min
How Communities Solve Problems Differently
I was groomed in the world of commerce before I made the jump to the community space. Community was viewed as a marketing tool, a part of...
- 0 min
Quiz: What role do you play in community?
Learn more about how you naturally relate, connect, and belong with others in community.
- 4 min
Is it a cult, or a community?
Years ago, I was sitting with Father Ganz, a Jesuit priest, who was explaining the different types of love to me. He said that there is a...
- 3 min
How to Host a Successful Focus Group Before Community Launch
There is one simple reason I'm obsessed with focus groups: hearing directly from your people is the best ingredient in crafting a...
- 4 min
Circle.so / Heartbeat / MeltingSpot / Mighty Networks: Which Community Platform is Right for You?
This article is routinely updated as new features are rolled out from Circle, Heartbeat, Mighty Networks, and Geneva. It was last updated...
- 3 min
Web3 + Community: A Dumbed-down Guide for Dummies
If you’re like me, then you are lamenting the days when understanding the internet didn’t take much effort. You are now feeling old,...
- 3 min
How to Use the 4 Stages of Competence to Onboard Community Members
You may have seen the 4 stages of competence before, but have you ever considered how they might inform your onboarding experience for...
- 2 min
Why Some Brand Communities Feel Like Cliques
In the first community I ever built, we were trying to figure out how to identify leaders in the community. We wanted to know who we...
- 2 min
7 Myths About Building a Brand Community
Community Myth #1: My social media presence is my community strategy. Truth: Your social media is not your community. You might be...
- 5 min
5-Step Guide to Hosting a Phenomenal Virtual Event for Your Brand
phe·nom·e·nal /fəˈnämənəl/ very remarkable; extraordinary. If your virtual community events struggle with low attendance, zoom fatigue,...
- 2 min
Building a Compelling Reward Structure for Your Community: Part 2
Part 2: Incorporate recognition strategically. This is a continuation from this post where I shared my thoughts on tokens and points...
- 3 min
Building a Compelling Reward Structure for Your Community: Part 1
Part 1: Should you use a point system to reward your community? A common thread I’ve been pulling on in the communities I’m a part of is...
- 3 min
4 Ways to Get Your Customers Talking to Each Other
Creating bonds between customers is like taking a singular connection between you and the customer and exploding it into a spider web of...
- 4 min
Why We Switched From Refersion to GoAffPro
Affiliate tools are essential in our line of work, but you don't need to break the bank with Refersion to get a great tool with loads of...
- 5 min
Community Building for Startups: 10 Ways to Leverage Your Superfans
At Ember, we take superfans and turn them into advocates for your business. We don’t normally work with clients who have less than 5,000...
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