The Ultimate Guide To Leveraging Your Presence In Other Communities For Business Growth
Over this last month, I’ve heard this question more than a few times: how do I leverage my presence in other communities to grow my business
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3 min
Why Membership Community Building is Moving to All-in-one Platforms
Why community builders are flocking to all-in-one platforms and how to pick one that's right for you.
1 min
A Free Guide to Launch (or Migrate) Your Community in 7 Weeks
Get a 10-page roadmap and detailed checklist to launch or migrate your online community business in 7 weeks.
3 min
Good Reasons and Bad Reasons to NOT Start an Online Membership Community
The good reasons a business would not start an online community and the lazy excuses we used to avoid our fear of failure.
6 min
How to Apologize to Your Online Membership Community
In light of the recent blackout on Reddit, I wanted to share some of my own lessons and learnings as an online community builder and...
4 min
When is the right and wrong time to launch a membership community?
The signs to know when to (and when not to) build a brand community.
5 min
Are social media platforms a good place for membership community building?
This is a photo of an iPhone opened up to a folder of social apps.
3 min
Your beta might be different than your eventual community
In order for your community to become a gathering place for learning, you first have to create a community of experts.
5 min
Open conversation isn't attracting more members like you think
Learn why conversation channels don't make for great lead magnets like the other two pillars of community programming: events and content.
9 min
A Guide to Community and Augmented/Virtual Reality
I brought together some of the brightest community + VR minds to discuss the ways that VR could intersect with the community.
7 min
Let the Lurkers Go
Why letting your lurkers go might be the best thing you can do to grow engagement and foster leadership in your community.
7 min
Where should Community live in an organization?
I have invited some of the brightest community professionals to discuss where a community should live in an organization and why.
2 min
From Aspirational Marketing to Community-led Marketing
My community story began at a founder-led company with a strong mission and an even stronger story.
4 min
The Whats, Whys, and Hows of Community Consulting
Author's note: This article was first published in my newsletter, By the Fireside. Sign up for my mailing list and be the first to hear...
2 min
3 More Myths About Building a Brand Community
A few months ago, I wrote an article called 7 Myths About Building a Brand Community. Many people make assumptions about communities,...
3 min
Why you should move your community off of Slack or Facebook
One of the most common questions I get, especially from brand managers and thought leaders who are new to the community-building journey,...
3 min
How Communities Solve Problems Differently
I was groomed in the world of commerce before I made the jump to the community space. Community was viewed as a marketing tool, a part of...
4 min
Is it a cult, or a community?
Years ago, I was sitting with Father Ganz, a Jesuit priest, who was explaining the different types of love to me. He said that there is a...
2 min
How to Host a Successful Focus Group Before Community Launch
There is one simple reason I'm obsessed with focus groups: hearing directly from your people is the best ingredient in crafting a...
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