Are social media/network platforms fertile ground for community building?
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- 3 min
Your beta might be different than your eventual community
In order for your community to become a gathering place for learning, you first have to create a community of experts.
- 5 min
Open conversation isn't attracting more members like you think
Learn why conversation channels don't make for great lead magnets like the other two pillars of community programming: events and content.
- 9 min
A Guide to Community and Augmented/Virtual Reality
I brought together some of the brightest community + VR minds to discuss the ways that VR could intersect with the community.
- 7 min
Let the Lurkers Go
Why letting your lurkers go might be the best thing you can do to grow engagement and foster leadership in your community.
- 7 min
Where should Community live in an organization?
I have invited some of the brightest community professionals to discuss where a community should live in an organization and why.
- 2 min
From Aspirational Marketing to Community-led Marketing
My community story began at a founder-led company with a strong mission and an even stronger story.
- 4 min
The Whats, Whys, and Hows of Community Consulting
Author's note: This article was first published in my newsletter, By the Fireside. Sign up for my mailing list and be the first to hear...
- 2 min
3 More Myths About Building a Brand Community
A few months ago, I wrote an article called 7 Myths About Building a Brand Community. Many people make assumptions about communities,...
- 3 min
Why you should move your community off of Slack or Facebook
One of the most common questions I get, especially from brand managers and thought leaders who are new to the community-building journey,...
- 3 min
How Communities Solve Problems Differently
I was groomed in the world of commerce before I made the jump to the community space. Community was viewed as a marketing tool, a part of...
- 4 min
Is it a cult, or a community?
Years ago, I was sitting with Father Ganz, a Jesuit priest, who was explaining the different types of love to me. He said that there is a...
- 3 min
How to Host a Successful Focus Group Before Community Launch
There is one simple reason I'm obsessed with focus groups: hearing directly from your people is the best ingredient in crafting a...
- 3 min
Web3 + Community: A Dumbed-down Guide for Dummies
If you’re like me, then you are lamenting the days when understanding the internet didn’t take much effort. You are now feeling old,...
- 3 min
How to Use the 4 Stages of Competence to Onboard Community Members
You may have seen the 4 stages of competence before, but have you ever considered how they might inform your onboarding experience for...
- 2 min
Why Some Brand Communities Feel Like Cliques
In the first community I ever built, we were trying to figure out how to identify leaders in the community. We wanted to know who we...
- 2 min
7 Myths About Building a Brand Community
Community Myth #1: My social media presence is my community strategy. Truth: Your social media is not your community. You might be...
- 5 min
5-Step Guide to Hosting a Phenomenal Virtual Event for Your Brand
phe·nom·e·nal /fəˈnämənəl/ very remarkable; extraordinary. If your virtual community events struggle with low attendance, zoom fatigue,...
- 2 min
Building a Compelling Reward Structure for Your Community: Part 2
Part 2: Incorporate recognition strategically. This is a continuation from this post where I shared my thoughts on tokens and points...
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