Strategy

Why We Switched From Refersion to GoAffPro

Affiliate tools are essential in our line of work, but you don't need to break the bank with Refersion to get a great tool with loads of...

Community Building for Startups: 10 Ways to Leverage Your Superfans

At Ember, we take superfans and turn them into advocates for your business. We don’t normally work with clients who have less than 5,000...

Brand Advocates vs. Brand Ambassadors: Which One Is Right for You?

In community marketing, you need to find what works for your brand. Let’s begin by reviewing the definitions, differences, and...

8 Product Incentives to Supercharge Your Brand Advocates

Coming up with ways to incentivize advocates or ambassadors doesn't have to break your budget. At Ember, core approved actions that grow...

6 Ways an Advocate Program Can Transform Your Brand

Here are six ways advocate and ambassador programs are leveraged to grow brands and examples to accompany them. In each outcome, we list...

Brand Ambassadors, Advocates, Influencers: What’s the Difference?

What is a brand advocate? A brand advocate is: Your super fan. Any person who takes action to support or advocate for a brand. Unlike...

4 Ways to Increase Customer Engagement for Free

Advocates are a powerful community because their participation is perceived as more organic and results in greater trust. They are...

How Trust Builds Strong Brand Communities

TRUST. The lynchpin five-letter word you don’t notice is missing until it’s too late. Building trust is like building a fire. It takes...