A Blog About Community Building

Why letting your lurkers go might be the best thing you can do to grow engagement and foster leadership in your community.

I have invited some of the brightest community professionals to discuss where a community should live in an organization and why.

My community story began at a founder-led company with a strong mission and an even stronger story.

Author's note: This article was first published in my newsletter, By the Fireside. Sign up for my mailing list and be the first to hear...

A few months ago, I wrote an article called 7 Myths About Building a Brand Community. Many people make assumptions about communities,...

One of the most common questions I get, especially from brand managers and thought leaders who are new to the community-building journey,...

I was groomed in the world of commerce before I made the jump to the community space. Community was viewed as a marketing tool, a part of...

Years ago, I was sitting with Father Ganz, a Jesuit priest, who was explaining the different types of love to me. He said that there is a...

Learn how to leverage focus groups to refine your community strategy and enhance member engagement.

How Web3 is transforming online communities with decentralized engagement models and new ownership structures.

Discover best practices for onboarding new members and creating a seamless community experience.

In the first community I ever built, we were trying to figure out how to identify leaders in the community. We wanted to know who we...

Community Myth #1: My social media presence is my community strategy. Truth: Your social media is not your community. You might be...

phe·nom·e·nal /fəˈnämənəl/ very remarkable; extraordinary. If your virtual community events struggle with low attendance, zoom fatigue,...

Part 2: Incorporate recognition strategically. This is a continuation from this post where I shared my thoughts on tokens and points...

Part 1: Should you use a point system to reward your community? A common thread I’ve been pulling on in the communities I’m a part of is...

Creating bonds between customers is like taking a singular connection between you and the customer and exploding it into a spider web of...

Affiliate tools are essential in our line of work, but you don't need to break the bank with Refersion to get a great tool with loads of...

Explore startup-focused community strategies, growth tactics, and engagement tips to build a thriving founder ecosystem.

Empower your community members as brand ambassadors to increase trust and organic reach.