2 minWhy Some Brand Communities Feel Like CliquesIn the first community I ever built, we were trying to figure out how to identify leaders in the community. We wanted to know who we...
2 min7 Myths About Building a Brand CommunityCommunity Myth #1: My social media presence is my community strategy. Truth: Your social media is not your community. You might be...
6 min5-Step Guide to Hosting a Phenomenal Virtual Event for Your Brandphe·nom·e·nal /fəˈnämənəl/ very remarkable; extraordinary. If your virtual community events struggle with low attendance, zoom fatigue,...
2 minBuilding a Compelling Reward Structure for Your Community: Part 2Part 2: Incorporate recognition strategically. This is a continuation from this post where I shared my thoughts on tokens and points...