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Barbie Global Community

While the creators of Barbie movie created the biggest, pinkest marketing tidal wave the world has ever seen, we found their ability to leverage the existing Barbie community is sorely lacking. We dissect their community’s overlap with the Barbie movie, what they could have done differently, and much more on this episode of Community Dissection!


I'm Bri Leever 👋🏼 I’m a Community Strategist who help brands and creators build and launch thriving online communities.

💡Follow along for community building tips on LinkedIn:

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Want to see a community member experience dissected or the founder interviewed on a future episode? Nominate them here:


Jeremie Gluckman // Community Manager at Worthix

Talia Basma // Community Experience Manager at Kawing

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