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Circle vs. Heartbeat: The 2025 Community Platform Comparison

Updated: Nov 17

This article is routinely updated as new features are rolled out. Last updated October 2025.


TL;DR: The Quick Comparison


Circle (affiliate link) A sleek, asynchronous community platform for brands and creators who care about aesthetics, customization, and automation. Circle feels like the confident choice — the one you invest in and rarely outgrow.

It’s ideal for communities centered around courses, content, and professional conversations. You’ll find major names here — from Creator Science to Ness Labs — and new updates now include:

  • AI-powered co-pilot tools

  • Workflow automation

  • Native live streaming

  • Advanced member analytics

Pricing starts at $89/month (as of 2025).


Heartbeat (affiliate link)Heartbeat is the connection-first platform for communities that live and breathe through events and live interaction. It’s flexible, warm, and built for real-time engagement with seamless Zoom integration, public event options, and automated event feedback.

Heartbeat is ideal for cohort-based programs, coaching groups, and membership communities that thrive on live calls.

Their 2025 updates include:

  • An upgraded mobile app user experience

  • Public + paid event hosting

  • Waitlist feature

  • Better group segmentation and automations

Pricing starts at $39/month (as of 2025).


Introduction


The most common question I get from clients as a platform-agnostic community strategist is which all-in-one community platform is best? The only right answer is, "it depends." This comparison chart has continued to be my most viewed piece, so I figured I would break it down further into some of the nuances of Circle vs Heartbeat at a time. Be sure to check out the full series of community platform comparisons.


Circle vs. Heartbeat: The 2025 Community Platform Comparison


What Counts as an “All-in-One” Community Platform?


Let’s get on the same page about what “all-in-one” really means.

When I say all-in-one, I’m talking about one centralized home that manages the three pillars of a thriving online community:

  1. Conversation – where members discuss and connect

  2. Content – where your resources, recordings, and courses live

  3. Events – where education + connection deepens and energy builds

If a tool only does one or two of these (say, chat or analytics), it’s not truly all-in-one, it’s likely a different category of product (say, a learning management system), with a community feature layered on top.


Why We’re Comparing Circle vs Heartbeat


There are plenty of tools in the space: Mighty Networks, Kajabi, Skool, and Disco, to name a few. But when it comes to flexible, affordable, and feature-rich platforms designed for modern creators and brands, Circle and Heartbeat dominate the community conversation.


Both are built with customization and community management as the focus - not the afterthought.

You can launch quickly, grow sustainably, and scale as your strategy matures on both.




How each stacks up in 2025

My Honest Take 

Circle and Heartbeat are both excellent but they’re philosophically different tools.

  • Circle is headed towards the central solution for  enterprise communities and their pricing reflects it. It’s clean, confident, and ready to scale.

  • Heartbeat is the biggest bang for your buck  platform if you can deal with some growth pains. It’s collaborative, flexible, and constantly improving.

If you’re risk-averse and want something polished and predictable, choose Circle.

If you’re an early adopter who values flexibility, integrations, getting the most for your money, and especially events features,, choose Heartbeat.


COMING UP: Beyond the Comparison: Learn from Real Builders

This comparison is one piece of our broader Community Platform Comparison Series.


Join us for a live panel where community builders hosting their communities on Circle, Skool, Mighty, Kajabi, and Heartbeat share their perspectives on their experience building on each platform.


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To get the full data table comparing all five platforms side by side, download the Community Platform Comparison Guide.


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