What's inside
Community Discovery Digital Guide
1. Define your community — Clarify the vision, audience, and purpose before talking to anyone.
2. Interview your members — Use our guided framework to have real conversations with potential members.
3. Read your results — Determine whether your idea has true product-market fit, and what to do next.
*Ember clients get access to this digital guide for free when they sign up.
Includes digital guide + 1:1 consulting call
More than a guide — it's a research methodology for your community idea
Most community builders skip the hardest question: does anyone actually want to pay for this?
The Community Discovery Digital Guide walks you through a structured, three-phase process to answer that question before you invest months of energy building something the market doesn't want.
You'll get a digital guide you can work through at your own pace, plus a 1:1 consulting call with Bri to review what you found and map your next move — whether that's a full launch or a smarter pivot.
Ember clients get access to this guide for free when they sign up.
01
Define
Get crystal-clear on who you're building for, what transformation you're offering, and what success looks like — before you talk to a single person.
02
Interview
Follow a proven conversation framework to go deep with potential members. Uncover real pain points, real desires, and real willingness to pay.
03
Discover
Synthesize what you heard into a clear signal: does your idea have product-market fit? You'll leave with confidence in your direction — or a smarter one.
True Results from Real Community Builders
Molly Mahar, Stratejoy
"I knew I needed to move my community off Facebook. Bri helped me test my idea in a low-risk and doable way. We built a structured, sustainable community model that fit my business. Within one month, we brought in $109,000 in revenue, and 140 members committed to our year-long program."
Kate Tovsen, Founder
"Before I joined the Ember community, I was quite lonely. Now each week, I walk away with nuggets of valuable information I can apply to my own community. Whether it’s another member sharing their pricing strategy, an expert teaching automation, or a discussion on DIY marketing—there’s always something actionable."
Susan Folts, Product Manager
"There were so many moving parts, and I just wanted to make sure we were doing it right. Bri guided us from choosing the platform to launching in a way that set us up for long-term success. Now, we have 135 engaged members, an active event schedule, and a growing business model."
Bri Leever
Community Strategist + CEO at Ember
Meet Your Community Strategist
Bri Leever has helped dozens of businesses build communities that generate real revenue — including one client who brought in $109,000 in their first month. This guide packages her discovery process into a format you can use on your own, with her support when you're ready to decode what you found.