4 min readCase Study: Collaborating with Sumeru Chatterjee - A Strategic Partnership in Community BuildingLearn how I approached this community discovery project by partnering with Launch Mob to serve their client's GTM strategy.
4 min readBrand Advocates vs. Brand Ambassadors: Which One Is Right for You?In community marketing, you need to find what works for your brand. Let’s begin by reviewing the definitions, differences, and...
4 min read4 Ways to Increase Customer Engagement for FreeAdvocates are a powerful community because their participation is perceived as more organic and results in greater trust. They are...