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How does billion dollar company, Loom, use community?


While community was espoused to be a big part of the company’s original growth strategy, the Loom Community today is centered on providing content to help users learn how to use the tool in new ways. This episode highlights the core differences between audience and community and gives a thoughtful critique on how, with a bit more strategy, Loom is positioned to create a thriving and engaging community.


Participants:

Bri Leever // Brand Community Strategist at Ember







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