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LEGO Ideas Community Dissected

How does LEGO, a timeless world-building tool, activate community members to lead the development of niche custom sets?

Welcome to Community Dissection: a short video series hosted by Ember Consulting where each week we gather a small group of community professionals to dissect a community we love (or don't).

This week, we explored LEGO Ideas. Few childhoods escape at least some interaction with the LEGO world, but we were shocked to see a whole new world of LEGO designers. This was clearly a product community and in this episode, we give major props to the simplicity and clarity baked into the design of the community member experience.


Bri Leever // Brand Community Strategist at Ember

Derrick Chiu // Community Manager at Thrive TRM

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