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Sephora Beauty Insiders Dissected

How did beauty giant, Sephora, create an absolute frenzy and cult-like following for their product? Some would argue their community-led approach was key. We took a look for ourselves!

Welcome to Community Dissection: a short video series hosted by Ember Consulting where each week we gather a small group of community professionals to dissect a community we love (or don't).

This week, we explore Sephora Beauty Insiders. This marketing community clearly attracts a lot of users with its loyalty incentives, but we saw a ton of opportunities to prop up member-led activity. Check it out!


Bri Leever // Brand Community Strategist at Ember

Derrick Chiu // Community Manager at Thrive TRM

Guest: Victoria // Cumberbatch at Adventures of V

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