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Sephora Beauty Insiders Dissected


How did beauty giant, Sephora, create an absolute frenzy and cult-like following for their product? Some would argue their community-led approach was key. We took a look for ourselves!


Welcome to Community Dissection: a short video series hosted by Ember Consulting where each week we gather a small group of community professionals to dissect a community we love (or don't).


This week, we explore Sephora Beauty Insiders. This marketing community clearly attracts a lot of users with its loyalty incentives, but we saw a ton of opportunities to prop up member-led activity. Check it out!


Implement our Community Dissection Insights in Your Community with our Self-Audit Checklist



Participants:




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