How did beauty giant, Sephora, create an absolute frenzy and cult-like following for their product? Some would argue their community-led approach was key. We took a look for ourselves!
Welcome to Community Dissection: a short video series hosted by Ember Consulting where each week we gather a small group of community professionals to dissect a community we love (or don't).
This week, we explore Sephora Beauty Insiders. This marketing community clearly attracts a lot of users with its loyalty incentives, but we saw a ton of opportunities to prop up member-led activity. Check it out!