top of page

Sephora Beauty Insiders Dissected

How did beauty giant, Sephora, create an absolute frenzy and cult-like following for their product? Some would argue their community-led approach was key. We took a look for ourselves!

Welcome to Community Dissection: a short video series hosted by Ember Consulting where each week we gather a small group of community professionals to dissect a community we love (or don't).

This week, we explore Sephora Beauty Insiders. This marketing community clearly attracts a lot of users with its loyalty incentives, but we saw a ton of opportunities to prop up member-led activity. Check it out!

Implement our Community Dissection Insights in Your Community with our Self-Audit Checklist


Join the Ember Community

The place for go-getter community entrepreneurs building community-powered businesses.

7 views0 comments

Recent Posts

See All


bottom of page