What Adventure Playgrounds Teach us About Community Building
Learn about adventure playgrounds and what they teach us about designing and building community spaces for online brand communities.
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- 1 min
What's your community superpower?
Discover your community superpower. That innate gift that makes you uniquely perfect for your role as a community builder.
- 5 min
Lessons from another year running my business(es)
Four lessons Bri Leever learned from running her brand community consulting business and campervan rental side hustle on Hawaii island.
- 1 min
Sephora Beauty Insiders Dissected
How did beauty giant, Sephora, create an absolute frenzy and cult-like following for their product?
- 1 min
LEGO Ideas Community Dissected
How does LEGO, a timeless world-building tool, activate community members to lead the development of niche custom sets?
- 7 min
Where should Community live in an organization?
I have invited some of the brightest community professionals to discuss where a community should live in an organization and why.
- 2 min
From Aspirational Marketing to Community-led Marketing
My community story began at a founder-led company with a strong mission and an even stronger story.
- 1 min
Mural Community Dissected
How does Mural, a collaborative whiteboard software tool, help and grow their community of customers?
- 2 min
The Community-led School That Wasn’t
I recently had a fascinating conversation with fellow community builder Derrick Chiu. He shared that a few months ago, he joined a...
- 1 min
Notion Community Dissected
What's the secret behind Notions seemingly overnight success? Many would argue it's their community-led approach.
- 4 min
The Whats, Whys, and Hows of Community Consulting
Author's note: This article was first published in my newsletter, By the Fireside. Sign up for my mailing list and be the first to hear...
- 2 min
3 More Myths About Building a Brand Community
A few months ago, I wrote an article called 7 Myths About Building a Brand Community. Many people make assumptions about communities,...
- 3 min
Why you should move your community off of Slack or Facebook
One of the most common questions I get, especially from brand managers and thought leaders who are new to the community-building journey,...
- 3 min
How Communities Solve Problems Differently
I was groomed in the world of commerce before I made the jump to the community space. Community was viewed as a marketing tool, a part of...
- 6 min
Yurii Lazaruk on Focusing on Your Community’s 20%
Hello and welcome to Community Tea, a series where I dive deep into all aspects of community building with community professionals across...
- 5 min
Katherine Morillo on Learning From Your F*ckups
I sat down with Katherine to talk about all things community and I was surprised and delighted by the twists and turns in our conversation.
- 4 min
Is it a cult, or a community?
Years ago, I was sitting with Father Ganz, a Jesuit priest, who was explaining the different types of love to me. He said that there is a...
- 4 min
Taylor Harrington on Sharing the Magic of Community
Hello and welcome to Community Tea, a new series where I dive deep into all aspects of community building with community professionals...
- 3 min
How to Host a Successful Focus Group Before Community Launch
There is one simple reason I'm obsessed with focus groups: hearing directly from your people is the best ingredient in crafting a...
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