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A Blog About Community Building
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Lessons from another year running my business(es)
Four lessons Bri Leever learned from running her brand community consulting business and campervan rental side hustle on Hawaii island.
5 min read
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Canva Community Dissected
How does design tool giant Canva organize its different communities?
1 min read
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Video Case Study: The Piktosquad Community
Get a tour of the Piktosquad Community, a customer community created for my client, Piktochart.
1 min read
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Sephora Beauty Insiders Dissected
How did beauty giant, Sephora, create an absolute frenzy and cult-like following for their product?
1 min read
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LEGO Ideas Community Dissected
How does LEGO, a timeless world-building tool, activate community members to lead the development of niche custom sets?
1 min read
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Where should Community live in an organization?
I have invited some of the brightest community professionals to discuss where a community should live in an organization and why.
7 min read
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Shift to Community-Led Marketing.
My community story began at a founder-led company with a strong mission and an even stronger story.
2 min read
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Mural Community Dissected
How does Mural, a collaborative whiteboard software tool, help and grow their community of customers?
1 min read
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The Community-led School That Wasn’t
I recently had a fascinating conversation with fellow community builder Derrick Chiu. He shared that a few months ago, he joined a...
2 min read
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Notion Community Dissected
What's the secret behind Notions seemingly overnight success? Many would argue it's their community-led approach.
1 min read
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The Whats, Whys, and Hows of Community Consulting
Author's note: This article was first published in my newsletter, By the Fireside. Sign up for my mailing list and be the first to hear...
4 min read
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Video Case Study: The Heartbeat Customer Community
Get a tour of the Heartbeat Customer Community.
1 min read
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3 More Myths About Building a Brand Community
A few months ago, I wrote an article called 7 Myths About Building a Brand Community. Many people make assumptions about communities,...
2 min read
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Move Your Community Off Slack or Facebook
One of the most common questions I get, especially from brand managers and thought leaders who are new to the community-building journey,...
3 min read
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How Communities Solve Problems Differently
I was groomed in the world of commerce before I made the jump to the community space. Community was viewed as a marketing tool, a part of...
3 min read
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Yurii Lazaruk on Focusing on Your Community’s 20%
Hello and welcome to Community Tea, a series where I dive deep into all aspects of community building with community professionals across...
6 min read
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Katherine Morillo on Learning From Your F*ckups
I sat down with Katherine to talk about all things community and I was surprised and delighted by the twists and turns in our conversation.
5 min read
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Video Case Study: Archer Springs Community
This is a tour of the Archer Springs Community I created for the Nine Arches board game.
1 min read
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Is it a cult, or a community?
Years ago, I was sitting with Father Ganz, a Jesuit priest, who was explaining the different types of love to me. He said that there is a...
4 min read
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Taylor Harrington on Sharing the Magic of Community
Hello and welcome to Community Tea, a new series where I dive deep into all aspects of community building with community professionals...
4 min read
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