2 min

7 Myths About Building a Brand Community

Community Myth #1: My social media presence is my community strategy. Truth: Your social media is not your community. You might be...

5 min

5-Step Guide to Hosting a Phenomenal Virtual Event for Your Brand

phe·nom·e·nal /fəˈnämənəl/ very remarkable; extraordinary. If your virtual community events struggle with low attendance, zoom fatigue,...

2 min

Building a Compelling Reward Structure for Your Community: Part 2

Part 2: Incorporate recognition strategically. This is a continuation from this post where I shared my thoughts on tokens and points...

3 min

Building a Compelling Reward Structure for Your Community: Part 1

Part 1: Should you use a point system to reward your community? A common thread I’ve been pulling on in the communities I’m a part of is...

2 min

A Love Letter to a Terrified Former Self

It was my first KPI meeting of my career. My manager was explaining the concepts of attrition and retention and I had a number in front...

2 min

Ember Land Acknowledgment

Pictured: The Summit of Mauna Kea, a sacred mountain to the Hawaiian people, standing at almost 14,000 feet, whose area has been overrun...

3 min

4 Ways to Get Your Customers Talking to Each Other

Creating bonds between customers is like taking a singular connection between you and the customer and exploding it into a spider web of...

4 min

Why We Switched From Refersion to GoAffPro

Affiliate tools are essential in our line of work, but you don't need to break the bank with Refersion to get a great tool with loads of...

5 min

Community Building for Startups: 10 Ways to Leverage Your Superfans

At Ember, we take superfans and turn them into advocates for your business. We don’t normally work with clients who have less than 5,000...

5 min

3 Things I Learned When I Started Ember

This past week, a friend reached out to talk about starting her own endeavor. I find myself so grateful for the pause to reflect on all...

2 min

Brand Spotlight: How A Kids Book About Empowers Children

These last couple of weeks, I’ve had dinner with Brene Brown each night. Not literally. (But I’m flattered you think I’m that connected.)...

3 min

Brand Spotlight: Why Poplinen’s Call for Sustainable Fashion Matters

Before these fires at home (Portland, Oregon), I knew that sustainability was important. But if I’m being honest, my heart wasn’t in it....

3 min

Brand Advocates vs. Brand Ambassadors: Which One Is Right for You?

In community marketing, you need to find what works for your brand. Let’s begin by reviewing the definitions, differences, and...

5 min

8 Product Incentives to Supercharge Your Brand Advocates

Coming up with ways to incentivize advocates or ambassadors doesn't have to break your budget. At Ember, core approved actions that grow...

3 min

6 Ways an Advocate Program Can Transform Your Brand

Here are six ways advocate and ambassador programs are leveraged to grow brands and examples to accompany them. In each outcome, we list...

2 min

Brand Ambassadors, Advocates, Influencers: What’s the Difference?

What is a brand advocate? A brand advocate is: Your super fan. Any person who takes action to support or advocate for a brand. Unlike...

4 min

4 Ways to Increase Customer Engagement for Free

Advocates are a powerful community because their participation is perceived as more organic and results in greater trust. They are...

2 min

How Trust Builds Strong Brand Communities

TRUST. The lynchpin five-letter word you don’t notice is missing until it’s too late. Building trust is like building a fire. It takes...

A Blog About Community Building